Be Among the First One To Experience the Ford Fathom
Starting MSRP: $28,350* | Reservations for Pre-Orders Open Now!
Reserve your place on Bowen Scarff Ford's priority interest list today. Get matched to our early order allocation, receive official Ford spec updates first, and secure zero-obligation access before preorders open to the public.
What Ford Has Confirmed
$28,350 Starting MSRP
Applies to the standard-range battery base model, delivering unprecedented value for an electric midsize pickup.
Standard BlueCruise
Every Fathom comes equipped with all necessary hardware for Ford's hands-free Level 2 highway driving assistant across hands-free Blue Zones.
Embedded Apple Maps
Directly integrated into the vehicle's hardware & software stack to provide turn-by-turn navigation, EV routing, and battery preconditioning.
Pro Power Onboard
Bidirectional power export capability lets you charge electronics, power jobsite tools, or power camping gear directly from the truck.
Ford Motor Company has unveiled the Fathom™ name, starting price, and platform engineering, but official uncamouflaged studio photography remains under wraps. We value total authenticity—we will post genuine production images right here the moment Ford officially releases them.
Fact vs. Rumor: What Is Known Today
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Official Model Name
Ford Fathom™ (Derived from Old English fæthm, meaning outstretched arms and depth of innovation).
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EPA Driving Range
Official EPA-estimated driving range figures have not been finalized or published by Ford.
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Starting MSRP
$28,350 MSRP for the standard-range battery model (excludes $1,595 destination/delivery fee, taxes, and title).
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Extended-Range Battery Price
Exact ER battery pricing is pending, but Ford confirmed it will cost significantly less than the F-150 Lightning $10k option.
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Clean-Sheet Platform
First vehicle built on Ford’s new Universal EV (UEV) architecture—not an electrified Maverick or Ranchero revival.
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Horsepower & Towing Capacity
Exact motor output, 0-60 MPH acceleration times, and maximum trailering/payload ratings remain unannounced.
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Interior & Cargo Capacity
Seats 5 adults with more projected interior volume than a Toyota RAV4, plus an open bed and secure front trunk (frunk).
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Uncamouflaged Photos
Ford Motor Company has not released official studio photography or unmasked exterior images yet.
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Standard Tech Suite
Digital Key, Ford app remote control, Apple CarPlay, Android Auto, and native NACS charging port.
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Initial Delivery Windows
Deliveries will begin later in 2027. Specific customer delivery windows will be communicated following early 2027 preorders.
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Why Preorder Access Now?
First-Wave Allocation Priority
New platform vehicle launches always face tight initial supply. Raising your hand early ensures you get matched to Bowen Scarff Ford's priority order allocation when banks open in early 2027.
Zero Risk & No Deposit Required
Joining our priority interest list is 100% free and places no binding commitment or financial obligation on you. It simply puts you in line to receive official ordering invites before the general public.
Exclusive Official Updates First
Skip the internet rumors and enthusiast forum speculation. List members will receive official Ford spec sheets, EPA range ratings, trim pricing, and reveal photos directly in their inbox as soon as Ford publishes them.
Trade-In & Financing Advantage
Lock in your trade valuation early and work directly with our EV team to streamline your financing, EV tax credit eligibility, and home charger installation planning long before your truck arrives.
The Path To Preorder
Name & Price Unveiled
Ford confirms the Fathom™ nameplate, starting price of $28,350, and UEV platform details. Priority list opens.
Full Vehicle Reveal
Official vehicle photography, interior views, range estimates, and trim specifications are released.
Preorders Begin
Ford opens the official preorder system. Priority interest members receive preorder invitation notices first.
Deliveries Begin
Initial customer production models begin shipping directly to dealerships for fulfillment.
Frequently Asked Questions
What is the Ford Fathom™?
The Ford Fathom™ is Ford's all-new, affordable midsize electric pickup truck. It is the flagship vehicle built on Ford’s Universal Electric Vehicle (UEV) platform, designed to combine versatile open-bed utility with spacious interior comfort and modern software.
What does the name "Fathom" mean?
The word comes from Old English fæthm ("outstretched arms") and represents a unit measuring depth. Ford selected the name to reflect a new depth of innovation and a truck designed to reach deeper possibilities than previously thought achievable.
How much will the Ford Fathom cost?
The Ford Fathom™ has a starting MSRP of $28,350 for the base model equipped with the standard-range battery (excluding taxes, title, license, and a $1,595 destination and delivery charge).
Is the Fathom an electric Ford Maverick or a Ranchero?
No. The Ford Fathom™ is an all-new, clean-sheet vehicle built on Ford's ground-up UEV platform using streamlined manufacturing processes. It is a unique product serving its own distinct customer base.
How does the Apple Maps navigation integration work?
Unlike standard smartphone-projection Apple CarPlay, the Ford Fathom™ features embedded Apple Maps built directly into the vehicle's native display hardware and software. It supplies road-level map data used by Latitude AI (Ford's autonomous vehicle team) to power next-gen BlueCruise hands-free driving, turn-by-turn natural language navigation, and EV battery preconditioning for charging.
Does every Ford Fathom come with BlueCruise?
Every Ford Fathom™ truck comes equipped out of the factory with all required hardware for Ford's next-generation BlueCruise Level 2 hands-free highway driving system across qualified hands-free Blue Zones.
When do preorders open and when will deliveries start?
Ford will open official customer preorders in early 2027, with customer deliveries scheduled to begin later in 2027. Joining the Bowen Scarff Ford interest list guarantees you will receive direct updates as soon as preorder invitations are released.